Insights: Events It's Not Easy Being Green: Navigating Environmental Marketing Claims in the U.S. and EU

From "carbon neutral" to "eco-friendly,” green marketing claims are everywhere — and so are the regulators watching them.

Kilpatrick, together with our colleagues at German firm KNPZ, is pleased to invite you to an in-person CLE program offering a transatlantic deep dive into the legal rules governing environmental advertising, comparing the EU's Green Claims Directive with the FTC's Green Guides and emerging U.S. state legislation.

The program speakers, including Kilpatrick's Bryan Wolin and Victor DeFrancis, and KNPZ's Dr. Mathias Zintler and Dr. Florian Stoll, will cover substantiation standards, enforcement trends, recent litigation, and practical compliance strategies for companies marketing sustainability claims across borders.

Event Details

Thursday, November 12, 2026

Kilpatrick's New York Office
3 Times Square
New York, NY 10036

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12:30 to 1:30 p.m. Eastern

CLE Credit

MCLE credit approval is pending. Kilpatrick Townsend & Stockton LLP will apply for CLE credit when eligible in California, Colorado, Georgia, Illinois, New York, North Carolina, Texas, Virginia, and Washington. For states not listed, a Certificate of Attendance that lawyers may use to claim credit based on reciprocity or self-apply for credit will be provided. Credit generally is submitted or certificates issued within 60 days of post-program approval. Please note approval can take up to 90 days.

Contact

Caroline O'Banion

Business Development Manager

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